And it’s a strange situation when creating a new website. Check out our range of useful resources to get help with your brand, web, or content marketing project. Knowing what websites customers visit and brands they buy into, can help inform you about the design styles that appeal to them, what type of content they like. A well written, thought out web design brief is crucial to each of them. Right before you start writing the contents of your brief, you must determine the purpose of writing one in the first place. In fact, one-page briefs are much preferred by many, as it contains contents that directly discuss the project or the issue at hand. 4. How Do You Build a Basic Brief Document? But what if you need to do it on your own? Some people do well closing leads on the phone, others prefer an email drops in with the relevant information. Also, unless you’re a tech whizz, you might find yourself floundering when looking underneath the hood of a website project. Briefs come in various types as it is dependent on the nature of the project or undertaking you’re currently dealing with. Marketing calendar template 1 page. Read our post How to create a website design brief and download our template. Offer an abridged summary that can be easily digested. Great looking brands that connect your customers to you. It’s simply a case of listing out what you expect to receive back. Company information is often overlooked in website briefs– but we need to know all about your business! It’s a great initial document to have, but it should grow with your project. We operate in a crowded marketplace, but the quality of service we offer puts us head and shoulders above our competition. Describe to us the very DNA,values and company mission. And legal, from the word “lex,” or what we understood now as law. Share This! But there always needs to be a lead point of contact in any web design project. Free templates, ebooks, guides, and more, to help drive results through design. Either way, you’re going to need one to make your website work. Clearly listing out the contact details of the project contact, as well as the best time and way to get hold of them will make things run a lot smoother. Can you now imagine what would happen if you carelessly write a brief that is void of valid information? But if you have specific requirements, it’s best to get them listed out now. Plan to address the following: 1. A project often involves a team of people working together with one goal in mind. Make sure you include 2 or 3 examples! So don’t be completely closed off to changing things! Websites are like Liam Neeson in Taken, they have a special set of skills that they need to perform. The objectives of your web design project are one thing, but the actual problems you’re facing with your website is something else entirely. However, even if every single member of the group is focused to reach this goal, each one may have different methods of achieving it and further complicating the process as a result. free ebook The Web Design Brief Template get for free. Where before we were looking at very brand oriented questions and things to include, this time we’re looking at functionality and problems in a lot more depth. Goals and objectives focus on where you want to be. You’re still going to want to include all of the information we’re outlining here. In the restaurant business? In some cases, government officials, policy makers or other professionals have to make decisions on issues they are not familiar with. If you’re working on a web design project, knowing about your competitors can help us to get an understanding of what they’re all about and what they’re doing online. Website specific project information can be tricky to outline in a web design brief. Well, your web design brief is still going to include some of the sections from The Design Brief and Branding Brief. How long does it take to write a brief? Don’t get me wrong, there are some unscrupulous folks out there. With this type of brief, you can conveniently outline the marketing strategies you have come up with. Not so fast! Be able to encapsulate your clients’ needs and goals in a single place with the use of a website brief. Effective content that engages your audience. If you’re going to judge the success or failure of a project, it’s only fair to let the agency you work with know what the criteria are. These are problems that need unpicked, but they’re usually easier to outline at the offset. If you’re considering scoping out the field, and firing out your website brief to a range of agencies, then you need to make sure they know how the project will be awarded. Your design agency should also do their part here and once the project kicks off, they’ll assign a member of staff (usually an Account Manager) to handle their side of the communication. An expertly written brief can be beneficial to every project coordination to identify and steer clear of the possible barriers halfway during the process. One thing I always ask our new clients is: “Is there an event/product launch/something else we can work towards with the project?”. We’ve got a great post here about creating customer personas. It should be able to successfully breakdown any complex information into a compact and comprehensive structure that is easy for anyone to understand. Briefs are used in various industries in the corporate world. You might also find that most of their decisions are based on what they read from it. However, all types of briefs come with some elements that are commonly found in one type to another. What to include in your website design brief. Also include any plans for future growth that might be important for us to be aware of. Download your free copywriting brief template (MS Word) Share this: Twitter Facebook Linkedin E-mail. It also allows us to take a look at their website, and discuss with you how you want your website to function and look when compared to them. This happens because more often than not, it’s beneficial to have your web design agency make recommendations, rather than adding restrictions from the outset. Typically, if you’re hosting with an agency, they’ll be performing security checks and updates on a regular schedule. A written web design brief is a great tool to use to help you get ideas, and a rough cost for web design services. (It will help though!). The more information you can share in the first instance, the better your web project is likely to turn out. If you want these installed, again, list them out in your design brief. 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